In January 2022, the Board approved its three-year Downtown Storrs Strategic Action Plan. Strategies and proposed projects were identified for four categories:

  • Public Realm

  • Promotion & Marketing

  • Private Realm/Tenant Mix

  • Administrative Capacity

Read the plan here.

The Board has formed working groups to review the implementation strategies identified in the Plan. The members of the working groups will change depending on expertise, skills, and partnerships required for each project.

If you are interested in volunteering your time and talents as part of a working group, please contact Partnership Executive Director Cynthia van Zelm at 860.429.2740 or by email.